By signing the Green Monday Declaration, the City of Zagreb was the first to offer support to this campaign. Green Monday has also been supported by the City Office for Health, City Office for Education, Culture and Sports, City Office for Agriculture and Forestry, Ministry of Agriculture and the City of Samobor, as well as SPAR Croatia, Vegehop restaurant, Green Point restaurant, Green Action organization, and Zdrava krava.
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What about the rest of the world?
The campaign aiming to achieve one meatless day a week was launched in 2003, in collaboration with the School of Public Health at Johns Hopkins Bloomberg. In May 2009, Gent in Belgium became the first city outside of the USA to adopt a meatless day, and soon afterwards Sir Paul McCartney introduced the meatless day to the UK.
Nowadays more than 30 countries practice a meatless day, and this number has been on the rise, since every country can bring its unique tradition, customs, and kitchen to the table in the form of meatless or plant-based dishes.
The global campaign for a meatless day has been joined by numerous celebrities, as well as institutions such as kindergartens, schools, universities, hospitals, restaurants, and companies that offer exclusively plant-based dishes on Mondays. The involved institutions also organize lectures for students and everyone else who would like to know more about the campaign’s benefits for the environmental and for human health. Restaurants offer special training for their staff, where they learn to combine plant-based ingredients and prepare a balanced meal without any foods of animal origin. Companies also organize vegan parties and team building events for their personnel, or invite their business partners to plant-based lunches and dinners.
On December 3, 2009, the European Parliament organized a huge event titled "Less Meat = Less Heat" on the topic of global warming and the policy of sustainable nutrition. The president of Intergovernmental Panel on Climate Change, Dr. Rajendra K. Pachauri, and the environmental protection activist Sir Paul McCartney asked the lawgivers and experts to focus on the impact of the meat industry on climatic change and offered the following solution: eat less or no meat, including other foods of animal origin.
Countries participating in the campaign
Australia, Belgium, Brazil, Denmark, the Philippines, France, Hong Kong, Croatia, Indonesia, Iran, Israel, Jamaica, Japan, South Africa, Canada , Korea, Malaysia, Mexico, the Netherlands, Norway, Germany, Panama, Peru, Portugal, the USA, Slovenia, Spain, Sweden, Taiwan, Turkey, and the UK.
Celebrities supporting the campaign
A great number of celebrities participate in the promotion of the meatless day, including Sir Paul McCartney, Moby, Yoko Ono, Bryan Adams, Sir Richard Branson, Sheryl Crow, Kevin Spacey, Alec Baldwin, Michael Pollan, Al Gore, Gwyneth Paltrow, Emily Deschanel, Denise Richards, James Cameron, Russell Simmons, Oprah, Olivia Wilde, Philippe Cousteau, Simon Cowell, Jessica Capshaw, Jamie Oliver, Leona Lewis, Woody Harrelson, Dr. Oz, and others.