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One in 10 new products in Germany is vegan!

on 08 September 2016

According to a new report compiled by data analyst firm Mintel, one in every 10 new products released in Germany bears a vegan label. Moreover, the rate at which companies in the country are releasing vegan products is outpacing the development of vegetarian products—which account for six percent of new product launches. However, both vegan and vegetarian labels have grown immensely from their respective three percent market share in just two years. When compared to the rest of Europe, Germany accounts for 36 percent of all new vegan food and drink products, with the United Kingdom in second at 21 percent, and France and Italy following at seven and four percent, respectively.

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