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50,000 People Are Going Vegan in January

on 17 January 2017

The number of people pledging to go vegan in January as part of the Veganuary campaign has reached a record high of over 50,000 participants. The campaign launched in the United Kingdom in 2014 with the mission of changing public attitudes about the vegan lifestyle and has continued to gain support in subsequent years. The 2015 Veganuary campaign drew in more than 12,000 pledges, which doubled to 23,000 participants in 2016. This November, the Veganuary organization launched a 2,000-poster campaign inside the London subway system to encourage residents to adopt a vegan diet. The campaign is estimated to have effectively brought 7,000 new participants on board in 2017. (vegnews.com)

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